Back in 2017, while watching a few music videos, we saw an opening for a different approach to Urban Jewelry. One that breathes luxury and design, but one that is also reachable and breathes the culture. It turned out to be a promising idea.

What started as a small idea inspired by urban culture, grew quickly into one of the largest community driven brands and now a leading global destination for the latest urban jewelry.

It's not the jewelry. It's what it represents.
For us, it never was only about the jewelry itself. The pieces stand for something. They tell something. Our Dreams, Confidence, Goals, Expression, Style. You name it.
Each piece tells a story about us.

With our motto, Dare to Drip , we aspire to tell the world our stories and show our inner shine.